Hello WoodGreen

Hello WoodGreen

Thank You

WoodGreen logo

Thank you WoodGreen

Your organization plays an important role in the life of the city of Toronto, providing health and housing services, programs for seniors and youth, and supporting settlement agencies via the ESL English programs and local immigration partnerships. It’s a broad scope and I’m keen to learn more about what you do. 

Dear WoodGreen:

Thanks for taking time to review this special page. I want to join your team as a design, media and community communications specialist. Hire me full-time or freelance, to assist with your graphics, media, marketing, and community outreach throughout 2022.

I have experience working in the settlement sector as both a teacher and trainer. I feel passionate about continuing to work with non profits that assist and support marginalized communities.

I am happy to share my design portfolio with you. After preparing my new resume I decided it would be of benefit to create a digital version, so here it is.

On this page I share the following:

  • Design Mockup
  • Work and Project Experience
  • Skills and Software

Please take time to review my resume as both PDF and web page. Let me know what you think.

Thanks and looking forward to your feedback!

Mike Simpson

WoodGreen Design Mockup

I visited your website. After coming to some understanding of your mission, I recognized some improvements could be made to some design elements. I tried a redesign of the Home page, reducing the size of the header text area and keeping the button in the same place. While it could be argued that an introductory paragraph belongs prominently on the top of the site, it also seems that a large series of photographs would benefit from only having a header and a button. My redesign might allow typography to complement the power of photography.

Before

Welcome to WoodGreen orig

After

Welcome to WoodGreen redesign

DIGITAL RESUME

Work and Project Experiences

Toronto South LIP

Toronto South Local Immigration Partnership

INSTRUCTIONAL DESIGN, TRAINING, USER EXPERIENCE (UX)

In 2011 and 2012, I led training, in website maintenance and content creation, for administrators at 60+ Toronto agencies (via the then named “West Downtown Toronto LIP”). I designed support and training materials in PDF format for web and print, reviewed website user experience,  collaborated with stakeholders and wrote reports for project managers. Trainings took place at: YMCA, TDSB, St. Stephen’s, COSTI, CAMH, Skills for Change, and organizations in downtown and west Toronto.

Highlights: Leading one-on-one training with staff at agencies, and Improving site functionality by providing web developers user feedback on the user experience (UX) .

 

Tdot Studio logo

Tdot Shots and Tdot Studio

WEB DESIGNER, CONTENT CREATOR, COMMUNITY LEADER

Tdot Shots was founded in 2018, and the community site Tdot Studio was launched in 2021. These projects support artists, designers, photographers and creators in Greater Toronto. Tdot Shots has thousands of followers on social media and a core group of hundreds of community members who participate in meetups in downtown Toronto. Content is published for our blogs and social media.

Proud moment: Reaching 20k followers at @tdot_shots while supporting and earning the respect of GTA-based creatives.

Ancestry Project logo

Ancestry Project (ancestryproject.ca)

WEB DESIGN, CONTENT CREATION, MARKETING

In 2017, I launched this award-winning website after a process of building a membership-based website, researching topics, and writing and designing the initial teacher resources. Educators have access to PDFs for print or digital use, and registration is free. This work involved collaboration with other creators, including a Toronto based ESL publisher.

Accomplishment: Ancestry Project won the “Digital Innovation” award for “Teaching or Learning Resource” from TESL Canada at their annual conference in 2017.

 

CCLCS logo

Canadian Centre for Language and Cultural Studies

WEB DESIGNER, CONTENT CREATOR

Since I trained with CCLCS beginning in 2001 I have worked with them as a teacher and designer. My current role is web designer and content creator. I maintain their website and work with the staff developing content for their blog and social media.

Accomplishments: Publishing 10 articles to their blog and social media to boost their content marketing strategy in 2021, and facilitating the CALL teacher training computer workshops in 2009-2011.

 

Centennial College logo

Centennial College, Story Arts Centre

GRAPHIC DESIGN AND MEDIA INSTRUCTOR, COURSE DEVELOPER

Since 2017 I have worked as an instructor and curriculum developer, preparing and leading courses in the Art and Design, and Continuing Education departments of the college. My teaching reflects my knowledge of art and design history and best practises, and practical experience in creative industries.

Accomplishments: Updating a portfolio development course to reflect contemporary design-media standards (Creativity in Context), and development of a media course that was taught online in 2021 (Adobe After Effects).

Software

InDesign, Adobe Acrobat andMicrosoft Word

Publishing, Print and Writing

ADOBE INDESIGN, ACROBAT AND MICROSOFT WORD

Adobe InDesign, Adobe Acrobat and Microsoft Word represent the best workflow for creating PDFs, reports, and designs that require rich layouts, yet require adherence to accessibility standards.

 

Photoshop, Lightroom and Illustrator

Graphics, Photo and Image Editing

ADOBE PHOTOSHOP, LIGHTROOM AND ILLUSTRATOR

Adobe Photoshop and Illustrator are tools I use to create graphics, and assets for social media and video. Editing photography is a principle task as photos are one of the best components of website and print content.

As a designer with a background in photography, I recognize that art and illustrations are also valuable so I have taught myself Adobe Illustrator and online software like Canva, Sketch and Figma. These free tools are perfect for designers and administrators alike.

 

Mailchimp WordPress Moodle

Additional Software

In addition to graphics and media software:

  • Microsoft Office: Word, Excel, Publisher, Outlook
  • Communications: MailChimp (Newsletters)
  • E-learning: Moodle, Brightspace
  • Websites: WordPress

 

Skills

Art & Design

  • Graphics
  • illustrations and logos
  • Photo and video editing

Training & Education

  • E-learning
  • Online course development
  • Teaching and training

Media & Communications

  • Social media
  • Websites and blogging
  • Publishing

Contact

Thanks for visiting. I appreciate your support and welcome your feedback. Let’s discuss how I can contribute to your team and mission.

Please reach out: [email protected]